Strategic Orientation of Homestay in Lima Puluh Kota Regency: Market and Technology Perspective

<span>There are numerous small-scale homestay businesses in the Lima Puluh Kota Regency along with development of tourist destinations this region. Several studies have found that could grow terms competition and performance if they market technology orientation. This article aims to investigate whether business is technology-oriented. </span><span lang="EN-GB">This study utilized descriptive analysis research design. The investigation was conducted using questionnaire interviews on consumer orientation, competitor policy, position adoption, which were randomly distributed 55 owners as sample. questionnaires adopted scales Harerro (2018) Al Ansari et al. (2013), sound psycometric characteristics. SPSS v26 used process data. </span><span> or managers been pretty good market-oriented, nevertheless few numbers, among them a These findings believed contribute tourism family literature especially business.</span>